Cyberstar
Promotes
Mumbai, January 21, 2008: Cyberstar Infocom (P) Ltd, one of the emerging distributors
of IT peripherals, networking products and components in India, Singapore,
Pakistan, Bangladesh, Sri Lanka and Nepal, today announced a wide set of
marketing initiatives to promote Hitachi CinemaStar
Hard Drives, latest in a long
line of 2.5 inch Hitachi hard drives optimized for use in home entertainment
applications, in India.
As
a part of this aggressive rollout, Cyberstar is conducting channel training
programs across major markets, conducting end user product awareness promotions
and also showcasing the brand new Hitachi drives at all leading IT exhibitions
including the recently concluded Secure IT Exhibition
& COM-IT Exhibition. In addition, joint branding opportunities with OEM
vendors of the Hitachi CinemaStar drives are also
being explored.
The 2.5-inch CinemaStar C5K250 is
designed to meet the needs of a growing number of manufacturers who wish to
offer video recording and playback features in a small form factor. The drive
uses the same SmoothStream™ technology as its larger
3.5-inch CinemaStar “sibling,” but offers reduced
size, low power and quiet acoustics, all while providing ample capacity of up
to 250GB. The low power capability, combined with the large storage capacity,
enables the design of portable and/or battery-powered Personal Media Players
(PMP) and ultra-slim, reduced footprint set-top boxes that still offer the same
functionality as the much larger units seen in many households today.
The 3.5-inch CinemaStar P7K500 is
a family of drives designed to provide high capacity and high performance for
full-featured set-top boxes or DVRs with
multi-streaming functionality. The CinemaStar P7K500
family makes it possible for DVR manufacturers to broaden their product
offerings to cover the entire spectrum of customer needs – from very high
capacity, high performance multi-function systems to more economical units –
all using the same leading-edge Hitachi GST CinemaStar
family of drives. The CinemaStar P7K500 offers a
special feature called AV-Zoning, which allows data recovery procedures to be
defined differently for multiple partitions on the same drive. In this way,
critical system data can be differentiated from time critical video content,
which may not require the same stringent data recovery measures. As a result,
AV-Zoning helps ensure a smooth video experience for the user. With a top
capacity of 500GB, the CinemaStar P7K500 can store up
to 178 movies, 125,000 four-minute songs and 250 video games.
“Hitachi
CinemaStar Drives are known for their quiet acoustics
and low power management,” said Raj Rathi, the Founder and CEO of Cyberstar
Infocom (P) Ltd. “ We are confident that by introducing the new members of
Hitachi CinemaStar Drives with special marketing
campaigns we hope to further enhance the penetration of Hitachi CinemaStar Drives in India,” he added.
Various
capacities of CinemaStar Hard drives are available
with us 80/120/160/250/320/500 GB.
For further information,
please contact: +91 80 41266808 / hitachihdd@cyberstarindia.com.
About
Cyberstar (www.cyberstarindia.com)
Founded in
1999, Cyberstar Infocom (P) Ltd. is today one of the emerging distributors of
IT Peripherals, Networking products & Components, in India, Singapore, Sri
Lanka, Bangladesh, Pakistan & Nepal. Backed by a highly professional and
motivated team, Cyberstar has now expanded its operation to include 32 offices
in order to reach out to its valued channel partners across the country.
Cyberstar prides itself in providing its customers with best quality products,
technical support, marketing and training programs, and post-sales service. For
its vendors, Cyberstar acts as a value added sales force, leveraging its
well-qualified team, technical capabilities, logistic services and customer
relationships to distribute their products in the most cost effective manner.
About
Hitachi Global Storage Technologies develops advanced hard
disk drives to store and preserve the world’s valued data. Founded by the
pioneers of hard drives, Hitachi GST enables users to fully engage in the
digital lifestyle by providing high-value, high-capacity storage in formats
suitable for the office, in the home or on the road. With vertically-integrated
research, design and manufacturing capabilities,
With
approximately 33,000 employees worldwide,
Media
Contact:
Sangeeta
Nandy,
Cyberstar
Infocom (P) Ltd.,
Cell: +91
98800 20213
Email: sangeeta.nandy@cyberstarindia.com
Monalisa
Biswas,
EXL Public
Relations,
Cell: +91
99160 98824
Email: