MSI
launches Mega Stick 1 MP3 Player
By Ashu Mehrotra ,
Taiwan-based MSI's latest MP3 player, Mega Stick 1, which was launched
internationally this week, will be available in
The product, which comes with 128MB memory with an option of 256MB, will be
priced at around Rs 7,000 for channels, informed Narendra
Dubey, director, (Sales), Cyberstar,
the vendors most active distributor in the country.
With features
including USB portable drive, FM Radio and recorder, digital voice recorder,
along with MP3 and WMA digital music player, Mega Stick 1 is targeted mainly at
music lovers and users seeking innovative products. It uses AAA alkaline
batteries and can give users 12 to 14 hours of non-stop entertainment at one
go, claimed Dubey.
The product will
compete with similar offerings from Creative, especially its LX 100 and LX 200
MP3 player, which was recently launched.
To push the product,
Cyberstar is also looking at IT and consumer retail
options, besides the traditional channels, stated Dubey.
"Since this device is multi-functional and has a lot of value addition, it
is more of a consumer product. Hence, we intend to tap the retail market to
reach out to maximum number of users." However, the retails plans are yet
to be finalized, he added.
Cyberstar, since its recent appointment by MSI, is
playing a more active role than the other distributor, Priya, in promoting the
vendor's products. MSI is more known for its motherboard brand.