Cyberstar Geared Up To Distribute Lexmark
Printers
By ChannelTimes Staff
Cyberstar Infocom, the
recently appointed national distributor for Lexmark International, is geared up
to launch a range of Lexmark printers across the country.
The Bangalore-based
distributor will be using its existing 22 office locations for stocking and
invoicing.
Cyberstar is looking out for Exclusive Partners for
distributing printers and supplies in locations where Lexmark had not appointed
any partner earlier. Emphasizing the new channel strategy Raj
Rathi, managing director, Cyberstar
said, We want to make sure that our partners are
profitable and hence we would like to give them exclusive status. Cyberstar is also keen to tie up with corporate resellers
in all the locations with a commitment to protect the account for each of the
corporate partners.
Cyberstar would focus on entire range of Lexmark s
product categories like Mono & Color Laser printers, MFD, AIO, Inkjet & Supplies with separate product strategy.
The distributor also confirmed that Lexmark will continue with all its earlier
commitments and programs implemented for the Indian market.